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10 Tips For Strengthening Your Corporate Brand Identity
In the often rushed and hectic busyness of the day, it is easy to forget some core fundamentals that, in addition to the company mission, should be paramount to every effort and communication the company creates. What are those fundamentals? The moving in the direction of the company mission, constant innovation, creating new customers, and continually growing brand equity. If every effort keeps these things in mind, your business will take care of itself.

What can you do to build on your brand? Keep these 10 objectives in mind with every communication you create:

Is it...
1. Believable?
2. Legitimate — can you defend it?
3. Memorable — is it simple and powerful enough consumers will remember?
4. Internally motivational — for employees and staff?
5. Internally accepted as critical, that everyone believes in it?
6. Capturing one of your core company elements/messages?
7. Bolstering your overall company's brand position?
8. Differentiating your brand uniquely from your competition?
9. Resonating/connecting with your customers?
10. Leading (or at least keeping pace with) evolving markets and business conditions?

It's that last one that gives you something to really work on. How are you, as a company, leading your industry, your competitors, in changing economic conditions? This is where you can cut through the noise of the fog and begin to set your firm apart as a leader.

To learn more on how we can assist you in getting ahead in turbulent times, please contact Sienna Creative today.

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"Every advertisement should be thought of as a contribution to the complex symbol which is the brand image."

David Ogilvy

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