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© 2021 Sienna Creative Works, Inc.

media.print.magazine ads and flyers

Short in form - one page or two - you get but a moment to sell. Great ads are usually the most simple in powerful, halting verbiage, while incredibly emotionally connecting in imagery.


A magazine's essential strength lies in the active way in which readers choose and use them. An active medium, with the reader in control, readers screen advertisements in much the same way as they screen the editorial - looking for items that interest, intrigue, catch the eye, entertain, inform.



Are your messages assuming the reader will stop and read your paragraphs of information? How long will the average reader stop to give you a chance to say your peace? Have your efforts been eye stopping - so that you can for a moment hook them with your message? What is the single most important mission of the magazine ad to start with - to get them to call?



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"Creativity represents a miraculous coming together of the uninhibited energy of the child with it apparent opposite and enemy, the sense of order imposed on the disciplined adult intelligence."

Norman Podhoretz