© Sienna Creative Works, Inc.
click to return resume site click to view background background details   next see more?
© 2018 Sienna Creative Works, Inc.

caseStudy.surveys: PH Tech

When you're recommending that your client consolidate two overlapping brands, it's time to re-synch the corporate identity to the philosophies and actions of the company itself.

 

To be successful in our efforts in "truing up" the firm's identity, we had to start at the top. At Sienna Creative we believe in getting to know our clients - really well. We designed a survey format to fundamentally probe the company's board. To get to know each person...

 

 

« back

"To take on a brand overhaul, it becomes paramount to fully understand what the top brass believes, how it thinks, acts... what are the corporate motivators. Without understanding that, every effort we could dream to communicate for their position would only be a guess. If you don't position true to who they are, the brand will fail."

identity services

 

focus groups and surveys

 

additional topics

Focus groups and when to use them

Different survey methods for a purpose

Weighting the reliability of survey results