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branding.content development
Content development?
Content is the verbal messages that educate, describe and define your product, your service, and your company. In today's "search optimized" world, content is more important than ever. Caught between the laws of Marketing 101 simplicity and the endless pontification that search engines reward, relevant content will hook exactly those you seek and build your brand at the same time — without verbal waste.
At Sienna Creative we have teams that help you craft your corporate content, product descriptions, built from your core identity messages. Content that at every turn is dialed in to optimize your company brand, your product or service experience, and when taken to the web - lifts your company to the top.
Introspection
Are your marketing messages ultra simple? Do you know if they are effective? Are they online? OR... are your messages so long and verbose that you question if anyone reads them? How can you know if you have the right balance?
"I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular."
David Ogilvy
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