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branding.roadMap
For many of our clients keeping track of all the plans in motion, all the media in the field, and all the collateral about to expire, can be numbing. Keeping it simple is paramount. One of the many tools we provide for our clients is a media/collateral road map. A visual tool that shows what's happening across all channels of communication and media, it shows when campaigns start, when they end, and what themes are in motion at any given time.
Introspection
Can you keep track of it all? Is there a simpler way? What about next season, what's on the horizon?
"We still spend so much of our time trying to figure out how to intrude into people's lives that we don't think about what to do so we're invited in."
David Polinchock
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