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identity.key messaging
Taking time up front to strategically craft the core messages to further "flesh-out" your company position, will become the building blocks for all other media development for your firm. It's paramount to get these right - before any media campaign begins. Developing these pieces in true congruence to your corporate position statement provides a long term brand building set of marketing "Legos®".
Here's a list of clients that we've provided assistance:
Introspection
Do you have a set of core messages for your different products and services that are ready to "plug-n-play" into any media need for your firm? Where if nothing else these components can be easily adapted for any new marketing effort - saving valuable time and energy from rewriting or creating from scratch? Are you marketing themes consistent from one communication to the next - built on common elements of your identity?
"Fonts are a very important emotive element of your corporate identity as they express the personality and attitude of your business. Fonts create the ‘voice’ for your written communications."
Harnish Chadwick
Perception Newsletter
2004
”- Focus groups and surveys »
- Demographic studies »
- Strategic positioning »
- Logo and graphic design »
- Tag lines and USPs »
- Key messaging »
What is your strategic position statement?