who we are • what we do • clients • testimonials • contact • 503-358-4099

Demographics is the study of audience groupings by key characteristics. While demographics doesn't in itself explain why people do what they do, what their preferences are, it does provide that vital first step in understanding (when applied to your business) what your target audience looks like.

At Sienna Creative, we provide multiple ways to study demographics, utilizing different methods for different needs...

Here's a list of clients that we've provided focus groups studies and survey research for:

Introspection

.

« back

"Without metrics,
everything is just an opinion."

Liz Barnett

Uttam Narsu

August 13th, 2002

• Focus groups and surveys »
• Demographic studies »
• Strategic positioning »
• Logo and graphic design »
• Tag lines and USPs »
• Key messaging »

Demographics and psychographics - what's the difference?